On some dating sites, a good headline can make a big difference.
It’s like the headline on the cover of a magazine — if it is compelling enough, you will pick it up and look for the full article. But if the headline doesn’t engage with people, the article itself will never get written. It could be the best damned article ever written, but you would never know — because the headline didn’t perform.
The same logic applies to your profile — it could be awesome, but if the headline doesn’t draw people to it, your efforts will be for nought. So don’t underestimate the power of your headline! Take at least a few minutes to create something that will interest the fairer sex.